CARTERˣ Creators

Live Offer

SYSTEMˣ Core

Everything for the month in one box, so the routine stops breaking.

Say It Exactly

Price

  • $109.99 a month on subscription. Skip or cancel any time.
  • $139.99 one time.
  • About $3.67 a day.

Say the price only as written here. No other figures, discounts or codes.

For the Unboxing

What Is in the Box

  1. 1Two boxes of Hydration: Lemon Lime and Berry Pomegranate, 30 sticks
  2. 2One box of Creatine, 30 sticks
  3. 3A jar of Omega-3
  4. 4A jar of Multivitamin
  5. 5The 26 oz steel bottle, with a first order

Get This Right

How It Is Used

One Hydration stick and one Creatine stick together in the bottle, every day, training day or not, whenever suits your day. Omega-3 and the Multivitamin before bed.

Show
  • Both sticks into one bottle, shake, drink.
  • The two jars on your nightstand or by your toothbrush.
Never
  • Pre-workout, or before, during or after training.
  • Hydration and Creatine at different times.
  • Omega-3 or the Multivitamin with breakfast or in the morning.
  • An empty or finished bottle, or "through the day".

8 Moments

Pick a Moment

One moment per video. Film all three hooks on the same body, then close on the moment's close line.

1

The graveyard under my sink

The Moment

The drawer or cabinet of half-used tubs from different brands, none of them finished.

What to Film

Open the drawer on the old tubs, brands turned away or out of focus. Then the one box that replaced them. Point at a dose on the label.

Hooks: Film All 3
  1. Problem“This is the graveyard of every supplement I quit halfway through.”
  2. Specific“I found six half-used tubs under my sink and finished none of them.”
  3. Curiosity“I cleared out my supplement drawer and kept one box.”
Close Line

“CARTERˣ. Every dose on the label.”

Then the Call to Action

“SYSTEMˣ Core, link below.”

Top of funnelProduct in handTalking headUs vs them
2

What is in the box

The Moment

Opening the box on the counter and laying out the month.

What to Film

Unbox it calmly: two boxes of Hydration, one of Creatine, the Omega-3 jar, the Multivitamin jar, the steel bottle. One line on each. No shouting about the deal.

Hooks: Film All 3
  1. Offer“Everything I take for the month comes in this one box.”
  2. Curiosity“Here's what's inside the box that replaced my whole supplement shelf.”
  3. Specific“My whole month in one box: four formulas and a steel bottle.”
Close Line

“CARTERˣ. One box. Every month.”

Then the Call to Action

“SYSTEMˣ Core, link below.”

Middle of funnelProduct in handTalking head
3

Two sticks. One bottle. Every day.

The Moment

The ten seconds it takes: two sticks into the bottle, shake, done.

What to Film

The daily pour: both sticks into the bottle whenever suits your day, the two jars before bed. Show a rest day, a work day or a travel day.

Hooks: Film All 3
  1. Specific“Two sticks, one bottle, every day. That's my whole routine.”
  2. Proof“I put creatine in my hydration and I can't taste it.”
  3. Contrarian“I stopped taking creatine on its own. It goes in my water now.”
Close Line

“CARTERˣ. One box. Every month.”

Then the Call to Action

“SYSTEMˣ Core, link below.”

Middle of funnelDay in the lifeProduct in hand
4

It just shows up

The Moment

Reordering four things from four places and one always running out.

What to Film

You used to reorder four things from four places. Now one box arrives every month. Skip or cancel any time. Show the box arriving or on the doorstep.

Hooks: Film All 3
  1. Problem“I used to reorder four things from four websites, and one always ran out.”
  2. Result“My supplements show up before I remember to reorder them.”
  3. Curiosity“I don't reorder supplements anymore. One box shows up.”
Close Line

“CARTERˣ. Nothing to remember.”

Then the Call to Action

“SYSTEMˣ Core, link below.”

Middle of funnelTalking headDay in the life
5

The box on the counter

The Moment

Supplements hidden in a cupboard get forgotten; the box on the counter does not.

What to Film

The box looks good enough to live on the counter, and that is the reminder. Show it next to the coffee machine or the keys.

Hooks: Film All 3
  1. Curiosity“This box lives on my counter, and that's the whole trick.”
  2. Problem“Supplements in a cupboard are supplements I forget.”
  3. Specific“I see this box every time I make coffee. That's why I never skip.”
Close Line

“CARTERˣ. Nothing to remember.”

Then the Call to Action

“SYSTEMˣ Core, link below.”

Middle of funnelProduct in handDay in the life
6

I never drank enough water

The Moment

The water bottle that rode around in the car all day untouched.

What to Film

The problem most people have, told as your own. The stick turns water into something you want to drink. Show the pour and the first sip.

Hooks: Film All 4
  1. Problem“I never drank enough water. Plain water bored me.”
  2. Specific“My water bottle used to ride around in my car untouched.”
  3. Result“One stick turned water into something I want to drink.”
  4. Identity“I coach six classes a week and still never drank enough water.”
Close Line

“CARTERˣ. Nothing to remember.”

Then the Call to Action

“SYSTEMˣ Core, link below.”

Top of funnelTalking headDay in the life
7

Under $4 a day

The Moment

Adding up what four separate supplements cost each month.

What to Film

$109.99 a month on subscription is about $3.67 a day for all four. Compare it with what you spent buying them separately, no brand names. Then the one box.

Hooks: Film All 3
  1. Offer“Everything I take costs me about $3.67 a day.”
  2. Curiosity“I added up what I spent buying these separately. Then I switched.”
  3. Specific“I pay under $4 a day for four formulas in one box.”
Close Line

“CARTERˣ. One box. Every month.”

Then the Call to Action

“SYSTEMˣ Core, link below.”

Bottom of funnelTalking headProduct in hand
8

Read the label

The Moment

Turning a tub around and finding the doses hidden in a blend.

What to Film

Every dose printed. Point at the 6g on the Creatine stick and the omega-3 per serving. Compare with a label that hides doses in a blend, its brand out of focus.

Hooks: Film All 3
  1. Proof“My creatine dose is printed right on the stick: six grams.”
  2. Contrarian“If a label hides the doses in a blend, I put it back.”
  3. Specific“I only buy supplements that print every dose. Here's why.”
Close Line

“CARTERˣ. Every dose on the label.”

Then the Call to Action

“SYSTEMˣ Core, link below.”

Middle of funnelProduct in handGreen screen

Every Video

The 12 Rules

  1. 1Show the box or a label on camera at least once.
  2. 2Say the name once: CARTERˣ, and the product, SYSTEMˣ Core.
  3. 3Claims: only supports, helps maintain, contributes to. Never treats, cures, prevents, heals or fixes. Never name a disease or a medical condition.
  4. 4No hangover, cramp, headache or sickness content. No energy talk at all: no tired, no pick-me-up, no fuel. There is no caffeine or stimulant in anything we make for you to film.
  5. 5No before and after, no body transformation, no results in a timeframe, no weight or physique talk.
  6. 6Speak in first person about your own routine. Never ask the viewer about their health, energy, age or body.
  7. 7Never claim Creapure or any ingredient source brand.
  8. 8Old tubs can appear, but never name another brand or hold its logo in focus.
  9. 9Price only as listed: $109.99 a month on subscription. Skip or cancel any time. $139.99 one time. About $3.67 a day. Any other dollar figure is only for what you used to spend buying them separately. No invented discounts or codes.
  10. 10Original audio or royalty-free music only. No trending commercial songs.
  11. 11You are 18 or over and US-based. Nobody under 18 on camera.
  12. 12Calm and direct, no shouting. Natural light, real kitchens, desks, cars, gym bags. No neon.
ResourcesHooks, claims, product facts and filming specs.