CARTERˣ Creators

Creator Brief v3

CARTERˣ Creators

Everything you need to film for CARTERˣ: the offer, the moments, the hooks and the rules.

5 Steps

How Every Video Runs

  1. 01
    Hook0 to 2s

    One line, first person, about one exact moment. Start talking on frame one: no intro, no logo, no hello.

  2. 02
    Problem2 to 5s

    The routine that kept breaking, in a line or two. Show the object if you can: the drawer, the half-used tub, the water bottle that rode around all day.

  3. 03
    Show itfrom 5s

    The box or a stick in your hand by second 5. Open it, pour it, point at the label. Let the product do the work.

  4. 04
    Why it works10 to 20s

    One ingredient, its dose, and your own reason. One fact said well beats four rushed.

  5. 05
    Closelast 5s

    Your angle's close line, spoken, product in hand. Then the call to action.

Film This

The Offer

Live Offer

SYSTEMˣ Core

Everything for the month in one box, so the routine stops breaking.

$109.99 a month on subscription. Skip or cancel any time.

Open the SYSTEMˣ Core Brief
What Is in the Box
  • Two boxes of Hydration: Lemon Lime and Berry Pomegranate, 30 sticks
  • One box of Creatine, 30 sticks
  • A jar of Omega-3
  • A jar of Multivitamin
  • The 26 oz steel bottle, with a first order

Checklist

Before You Film

Length

15 to 45 Seconds

Aim for about 25 seconds, so the final cut never falls under 15.

Film Three Hooks

Three Openings, One Body

Film three different openings for the same body. Hold one second of silence between takes.

Resources
HooksThe checklist, the 8 hook types and every example line.ClaimsWhat to say, and what to say instead.Product FactsThe facts, the doses and the lines to make your own.FilmingFrame, sound, safe zones and length.

How It Should Feel

Tone

  • The strong, quiet person at the gym, not a hype reel.
  • Plain words. No shouting, no countdowns, no "you guys".
  • Real places: your kitchen, desk, car, gym bag. Natural light.